Users are humans.

Experience is what we do with our lives.

Hi! Thanks for stopping by.

I’m a UX-focused product designer fascinated by human behavior. I focus on the “why” of designing experiences for humans. I ask the big questions, find answers in research and data, and provoke solutions.

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Featured Case Studies

Preventing pick up pain at the car rental counter
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Making rental car deals sweeter
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Ecommerce product recommendations

Featured Projects