Contact: mail@bethzonderman.com | (415) 786-2879
About Betty
CURRENTLY SPECIALIZING IN
Product design and research focused on customer experience for e-commerce.
UX strategy based on business objectives, user goals and behavior, data, and love.
Wireframes, site maps, prototypes, user testing, documentation.
RETIRED FROM
UI/visual design and engineering, content management systems, communications design, editorial copy writing, multimedia content, project management, graphic design, pre-press print production, surface design, bookbinding.
OTHER INTERESTS
Civic tech, behavioral economics, service design, mycology, public education.
Tool Kit
- Invision, Axure, OmniGraffle, Balsamiq
- PhotoShop, Sketch, Fireworks, Illustrator, InDesign
- Powerpoint, Keynote, Visio
- HTML, CSS, SASS, JS, JQ, Unix, etc.
- Git, Sublime Text, BBedit
EXPERIENCE
Hotwire.com
Senior Product Designer
Macy’s.com
UX ARCHITECT (Contract)
UX strategy, prototypes, research, and user testing for online retailer.
TechSoup Global
UX DESIGNER (Contract)
Studied user behavior and analytics to create new check-out flows and emails, UI/UX for desktop and mobile websites
Lunar Design/ Neone
INTERACTION DESIGNER & FRONT-END ENGINEER (Contract)
I was the bridge between the industrial design firm and the back end development team for a consumer hardware/software product.
Freelance
CREATIVE DIRECTOR
Websites, UI design, web application UX, print collateral, logos, style guides, and multimedia content for a variety of private and public-sector clients.
Academic Partnerships
DESIGN LEAD & FRONT-END DEVELOPER (Contract)
Branding, identity, and product design. Wireframes and IA. UX, UI, and visual design. HTML, CSS, JS, jQ, and Ruby.
Digg
UI DESIGNER (Freelance)
Redesign of app UI prior to sale.
Council on Aging Silicon Valley
INFORMATION DESIGNER (Freelance)
Information design system for very complex annual Medicare guide.
Academy of Art University
DESIGN LEAD, CONTENT PRODUCER, FRONT-END DEVELOPER
- Developed and managed websites supporting the online degree program.
- Initiated a quarterly special feature to showcase the program.
- Identified areas of need of messaging and devised features to address needs.
- Full life cycle of multimedia features’ creation: identified profile subjects, conducted interviews, arranged photo shoots, oversaw video editing and transcription, wrote articles, designed and built interactive presentations.
- Established a content-vetting process spanning 20 departments.
PREVIOUS EXPERIENCE
Sunnyside Elementary
COMMUNICATIONS DIRECTOR (Pro Bono)
I developed an on- and off-line marketing and communication plan for diverse public school; oversaw a team to distribute weekly paper and electronic news packet, designed and maintained one of the best public school websites in the district, published monthly newsletter, cultivated online presence, and created promotional materials. In addition, I lead the team for two issues of the school literary magazine.
4i Ltd., London, UK, Senior interactive designer
Red Snapper, London, Web designer and template programmer
Freelance print and web designer, London
Terminal Bar Multimedia, Prague, Czech Republic, Principal
Schneider Advertising, Prague, Design and production lead
Mimetic Design, Prague, Designer and production artist
Tabula Rasa Press, Seattle, WA, Bookbinder
EDUCATION
- Design Leadership, Cooper, February 2016
- Front-End Web Dev Intensive, AcademyX, SF, Nov 2014-Jan 2015
- Bachelor of Art, Concentration in Fine Art, Brandeis University, MA