- Product catalog software was implemented was built with no consideration of UX. It is confusing and un-intuitive. Completed transactions have declined over the past 8 months.
- How to improve user satisfaction and increase purchases?
- Balance designer aspirations, user needs, and developer resources.
Catalog Navigation Currently
Analytics and User Behavior
- Seek input from Director of Analytics for statistics on how users are using the site. Simplify navigation based on findings.
- Simplify navigation
- Design team to propose UX changes to catalog flow. Make flow user-centric rather than developer-centric.
Clickable prototype: TechSoup Catalog Navigation Prototype [PDF created in Balsamiq]