As Communications Chair, I developed an on- and off-line marketing and communication plan for diverse public school. Direction was based on conversations with the principal and staff, the PTA’s agenda, and study of the parent community.
I regularly analyzed the outcomes and adjusted the plan accordingly. In additions, I oversaw a team to execute the plan year-round. We produced and distributed:
- Weekly paper and electronic news
- One of the best public school websites in the district
- Monthly newsletter
- Social media
- Promotional materials and collateral
- Literary magazine as part of language-arts curriculum