Non-profit Communications Strategy

Education, Non-profit
Strategy, Leadership, Design, Website Admin, E-newsletter Admin, Analytics, Social Media, Copywriting, Marketing

CLIENT: Sunnyside Elementary

As Communications Chair, I developed an on- and off-line marketing and communication plan for diverse public school. Direction was based on conversations with the principal and staff, the PTA’s agenda, and study of the parent community.

I regularly analyzed the outcomes and adjusted the plan accordingly. In additions, I oversaw a team to execute the plan year-round. We produced and distributed:

  • Weekly paper and electronic news
  • One of the best public school websites in the district
  • Monthly newsletter
  • Social media
  • Promotional materials and collateral
  • Literary magazine as part of language-arts curriculum