Operational messaging had been neglected for several years. I developed a strategic plan modernize messaging to focus on the customer while serving long-term business goals.
EVALUATE
What are we doing now? Why? How’s that working out?
How are we performing, according to analytics, conversions, and user testing?
What are the goals? How is success measured?
ANALYZE
How do we compare to the industry?
DISTIL & SYNTHESIZE
Fixes, Paradigm Shifts, & Other UX Opportunities
- Every interaction represents the brand.
- There is no “online.”
- Don’t wait for the trigger; be the trigger.
- Tear down the wall between marketing and operations.
DESIGN
Specifically what do I recommend?
