Project Description

Bringing customers back after abandoning purchase

The Abandoned Cart email was migrated and redesigned to comply with the current brand, be more attractive, and less cluttered. The result was a sharp decrease in user activity of all kinds.

When we migrated to a new platform, we added a tag-based retargeting system to identify when a customer leaves the page. This would expand the audience and allow for greater personalization.

We also took the opportunity to do a UX review to make sure we were sending customers the most relevant content.

Project Details