email@example.com | (415) 786-2879
The Abandoned Cart email was migrated and redesigned to comply with the current brand, be more attractive, and less cluttered. The result was a sharp decrease in user activity of all kinds.
When we migrated to a new platform, we added a tag-based retargeting system to identify when a customer leaves the page. This would expand the audience and allow for greater personalization.
We also took the opportunity to do a UX review to make sure we were sending customers the most relevant content.