Catalog Redesign

Web App
UX, UI

CLIENT: TechSoup Global

CHALLENGE

  • Product catalog software was implemented was built with no consideration of UX. It is confusing and un-intuitive. Completed transactions have declined over the past 8 months.
  • How to improve user satisfaction and increase purchases?
  • Balance designer aspirations, user needs, and developer resources.
TS_catalog-before

Catalog Navigation Currently

TS Catalog Redesign Clickstofilter

Analytics and User Behavior

ts_catalogredesign-analysis
ts_catalogredesign-analytics

PROPOSAL

  • Seek input from Director of Analytics for statistics on how users are using the site. Simplify navigation based on findings.
  • Simplify navigation
  • Design team to propose UX changes to catalog flow. Make flow user-centric rather than developer-centric.

Clickable prototype: TechSoup Catalog Navigation Prototype [PDF created in Balsamiq]

Balsamiq Mockup

ts_catalog-redesign-prototype
TechSoup Catalog Redesign Flow