Evolving Ecommerce Messaging

UX Research & Strategy

CLIENT: Macy*s.com

Operational messaging had been neglected for several years. I developed a strategic plan modernize messaging to focus on the customer while serving long-term business goals.

EVALUATE

What are we doing now? Why? How’s that working out?

How are we performing, according to analytics, conversions, and user testing?

What are the goals? How is success measured?

MCOM_OES-Link performance

MCOM_OES-multiship email sequence

ANALYZE

How do we compare to the industry?

mcom-oes_industrysamples

there-is-no-spoon

DISTIL & SYNTHESIZE

Fixes, Paradigm Shifts, & Other UX Opportunities

  • Every interaction represents the brand.
  • There is no “online.”
  • Don’t wait for the trigger; be the trigger.
  • Tear down the wall between marketing and operations.

DESIGN

Specifically what do I recommend?

MCOM_OES-samplenew
MCOM_OES-Sample-email-sequence